Hi, I’m Liga.
I’m 37, I live in Malmö, and I started Holisté because I looked around at the women in my life and noticed something the beauty industry hasn’t caught up to yet. We’re not chasing anyone else’s idea of beautiful. We’re just becoming ourselves.
Holisté is for that woman. The one returning to herself, in her own time. On her own terms.
I run this alone. If you message us, I read it. If you visit a pop-up, I’m probably there. That part is on purpose.
— Liga 🤍



